Submit Articles To Improve Search Rankings

Article marketing has been a staple of the marketing industry for years, namely in traditional print media. However, the rise of e-commerce and online marketing has bred a highly rewarding niche for the technique. Instead of writing industry articles for publication in newspapers, magazines and tabloids, now marketing articles are being submitted to countless internet directories and social media sites.

Online article marketing is gaining popularity due to its relatively inexpensive cost and unlimited potential for mass distribution. It’s quickly becoming recognized as one of the most efficient marketing tools available, as industry writers are composing hundreds, if not thousands, of approximately 500-word articles for submission throughout the web. The bait is industry information, and the big catch is increased credibility and online visibility.

With infinite possibilities for backlinks, search engine optimization professionals are embracing the technique with much enthusiasm. Social media link building is a proficient means for enhancing your Web site’s page rank, for each incoming link is an endorsement of the content on your site. Since search engines reward highly-ranked pages and valuable content – which industry articles are generally considered – the potential for reward is paramount.

When submitting industry articles to directories and social media sites, there are also many prime opportunities for keyword linked anchor text. For example, if your company specializes in web design in Des Moines, consider titling your articles, “10 Things You Didn’t Know About Web Design” or “Top Web Design Secrets.” You will not only have a premium link pointing to your business Web site, but also the extra added benefit of attacking a targeted keyword.

SEO professionals should be leery of submitting marketing articles to an overabundance of directories, however. This technique is generally called “reprint articles,” whereby the inherent value of content is diminished when the web becomes saturated with redundant information in thousands of different locations. Therefore, submit articles only to trusted and valued directories and social media sites.

In addition, many article submission sites require that your article/content is not only original, but that you don’t already have the same content on your website or blog. This has spawned a wave of article submission software, promising to automatically make slight modifications to your original content, and then submit the variations to hundreds of sites. As is usually the case, we recommend you steer clear of these shortcuts for obvious reasons. A popular article submission site offers their guidelines here.