Archive for Jeff
The Art & Science Of SEO
Whether you’ve hired an SEO expert or decided to attempt the work yourself, one of the major challenges of a search engine optimization campaign is determining how much time to devote to specific techniques and certain areas of your website. Simply knowing what to do doesn’t solve the problem of understanding how much to do. [...]
25Jun2010 | Jeff | Comments Off | Continued
Your Real Competition
One term that gets thrown around a good deal in the SEO community is “competitive research”. Nearly every SEO website, request for proposal (RFP), and outline for optimization services speaks to the valuable task of researching your competition - but what does this really mean?
Traditionally, it’s been about identifying the companies you compete with and trying to reverse engineer [...]
Marketing Online Marketing - Offline
We had a stretch in February when business was slow. I don’t remember another time during the past five years when we went more than a couple of weeks without somebody contacting us for SEO or PPC, but it got me thinking. It struck me as odd that we’ve always had about the right amount of business without ever doing [...]
5Apr2010 | Jeff | Comments Off | Continued
Still Playing Hide and Seek?
Remember all the times you played hide and seek when you were a kid? Sometimes the rules changed to create variations of the game (also referred to as Hide and Go Seek) but the main objective was the same. Someone was designated as being “it”, the person who had to hide their eyes and count out loud. Everyone else then scurried to [...]
5Feb2010 | Jeff | 0 comments | Continued
From Traffic To Conversions
While the majority of our time during the past five years has been spent increasing traffic to websites, we are starting to look for more ways to help clients with conversions. It seems like a fairly logical progression for us and our customers. More traffic is almost always a good thing, but what businesses need [...]
8Jan2010 | Jeff | 0 comments | Continued