Archive for Joe
Lead Your Online Readers to Victory 3 out of 10 Times - Every Time
This post explores how you can utilize basic leadership principles in your writing to produce compelling web content that guides your readers to great success! (And by “great success” we obviously mean 3 out of 10 readers finish at least half of your article!)
Courage.
Such a vital component of leadership. Yet few people truly have it. [...]
BP Bolsters Online Marketing Budget
BP’s digital marketing budget has grown some (ok, considerably) in recent weeks and search engine users should be wary.
The disastrous state of unnecessary affairs in the Gulf Coast has sunk BP in a bottomless PR nightmare, and the oil giant is exploring every means possible for cleaning up its sullied image.
BP CEO Tony Hayward has [...]
The Greatest Online Guide to Content Optimization Ever
Jeff and I recently met with a client to discuss how their internal marketing writers could utilize SEO techniques when composing new content – whether it be company white pages, press releases, marketing collateral or web content.
At Blue Traffic, we enjoy performing such consultations because we want our clients to practice sound SEO strategies even [...]
The Rankings Race: Site Speed in Search
Google’s highly secretive rankings algorithm already seemingly has 1,000 indicators. Make it 1,001. The Magnates of Mountain View announced this past week that “site speed” will now be considered in search engine rankings, and my personal response echoes the cacophony of confused cries of patrons from all over SEO World – What exactly qualifies as [...]
12Apr2010 | Joe | 0 comments | Continued
Follow the Leader for Inbound Links
Much has been written about the vital significance of link building in the SEO process. Not only has just about every superstar internet marketer written one or thirty pieces on the topic but even a few of us here at Blue Traffic have chimed in. Back in January Marc wrote an absolutely riveting blog post [...]
12Mar2010 | Joe | 0 comments | Continued