Archive for Joe
Synonyms in Search
Synonyms naturally play an integral role in any sophisticated language, for communication (synonym for language!) would become monotonous if there existed merely one specific and universal way to express an idea. Thus, it’s reasonable to conclude synonyms also have a vital function in the world of search, where there are literally countless ways to search [...]
12Feb2010 | Joe | 0 comments | Continued
Running out of time? Turn to Titles
Much like life in general, there is seemingly never enough time to accomplish everything you aspire to achieve in every search engine optimization project. When there is great disparity between the sheer size of a client’s website and the amount of contracted hours that you don’t know where to begin, focus on the areas that [...]
15Jan2010 | Joe | 1 comment | Continued
Google Revamps Spell Check in Search
So not everyone is a spelling bee champion these days, which is to be expected since boasting prodigious spelling skills just isn’t as cool as it once was. There was a time when those with superior vocabularies were publicly lauded and given access to corners of society unknown to those with minuscule lexicons.
Alright, that’s a [...]
Global Versus Local Marketing
Identifying your potential customer base is the most important element of any successful marketing model. That’s a given. Who and where your customers and clients are will dictate your marketing approach, and this is particularly important from an SEO standpoint.
In order to reap the greatest return on your internet marketing investment, it’s imperative you grasp [...]
Ad Impressions - YouTube, MySpace, Facebook
The awe-inspiring popularity of social networking has afforded companies a new and exciting avenue with which to reach potential customers, and some are utilizing it to evolve at unprecedented rates. Much has been written about the underwhelming page impressions to click thru rates of social networking advertising, but those obsessing themselves with such figures are [...]
15Sep2009 | Joe | 1 comment | Continued