Archive for Sarah
Is Your Business Effectively Tweeting?
I’ll be honest my personal pursuits don’t include a large passion for sports. I don’t generally understand them or find value in multiple hours on the couch watching them. I think a large part of my dislike with these team oriented activities is I don’t understand them. How can I be a fan of something [...]
3Mar2010 | Sarah | 0 comments | Continued
Year of the Tiger…What Else?
February 14th was more than just the hallmark holiday of love this year. This was also the date of the Chinese New Year. Seeing as it’s been sufficient time for those of us who rang in the New Year on January 1st to give up our resolutions, let’s take a minute and look at what marketers expect this [...]
18Feb2010 | Sarah | 1 comment | Continued
Managing Your Reputation
Remember the old adage; “First Impressions are everything”? Research shows 70% of people do research on a company or person before doing business with them. Trying a new restaurant…Google it! Joining a local gym…Google em! When potential clients are researching your company, a single negative link - think, disgruntled employee, bad dining experience, customer service [...]
22Jan2010 | Sarah | 0 comments | Continued
Move Over Television Advertising
In the land of advertising, TV has long been the top sought after medium. When looking at the average American’s leisure activities, TV viewing contributes to over half of the country’s down time at almost two and three quarter hours per day. This abundance of American sitcom/news/reality TV viewing has also earned the highest tab [...]
17Dec2009 | Sarah | 0 comments | Continued
My Accountant Has Facebook!
In recent years Facebook has not only become a household name but has emerged as a critical component to any successful companies’ online marketing campaign. Becoming a Facebook fan or group member allows a unique opportunity for businesses to connect with potential customers where they spend most of their time…and for the most part it’s [...]
20Nov2009 | Sarah | 2 comments | Continued