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In part three of a series titled Untangling the Web, Blue Traffic will lead a presentation on search engine optimization and related Internet marketing strategies. This series is a collaboration between the Des Moines Partnership and the Iowa Chapter of the American Marketing Association.
Part one of the educational series featured James Bond from Google talking about the [...]
Search engine optimization is not a job. It’s not something that is “completed”. Search engine optimization should be thought of more as a journey, a long process involving trial and error and many ups and downs. As we continue to dive deeper into the digital age more and more companies are realizing that now is [...]
30Jul2010 | Marc | 1 comment | Continued
This post explores how you can utilize basic leadership principles in your writing to produce compelling web content that guides your readers to great success! (And by “great success” we obviously mean 3 out of 10 readers finish at least half of your article!)
Courage.
Such a vital component of leadership. Yet few people truly have it. [...]
Whether you’ve hired an SEO expert or decided to attempt the work yourself, one of the major challenges of a search engine optimization campaign is determining how much time to devote to specific techniques and certain areas of your website. Simply knowing what to do doesn’t solve the problem of understanding how much to do. [...]
25Jun2010 | Jeff | Comments Off | Continued
Facebook is getting ready to launch a new product to its millions of users but first they are looking for some beta testers to help make it great. Facebook does not make it totally clear what this product will be but it appears to be modeled after Yahoo! Answers and other “question-answer” sites like EHow.com [...]
17Jun2010 | Marc | 0 comments | Continued
BP’s digital marketing budget has grown some (ok, considerably) in recent weeks and search engine users should be wary.
The disastrous state of unnecessary affairs in the Gulf Coast has sunk BP in a bottomless PR nightmare, and the oil giant is exploring every means possible for cleaning up its sullied image.
BP CEO Tony Hayward has [...]
