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In part three of a series titled Untangling the Web, Blue Traffic will lead a presentation on search engine optimization and related Internet marketing strategies. This series is a collaboration between the Des Moines Partnership and the Iowa Chapter of the American Marketing Association.
Part one of the educational series featured James Bond from Google talking about the [...]
I’ll be honest my personal pursuits don’t include a large passion for sports. I don’t generally understand them or find value in multiple hours on the couch watching them. I think a large part of my dislike with these team oriented activities is I don’t understand them. How can I be a fan of something [...]
3Mar2010 | Sarah | 0 comments | Continued
One of the first phrases I remember being taught in business school was “return on investment”. Simple phrase, easy to understand, had to be to stick with me for the last few years right? Anyways, the phrase itself may seem elementary but things get tricky when trying to provide a sufficient answer and proving to [...]
26Feb2010 | Marc | 0 comments | Continued
February 14th was more than just the hallmark holiday of love this year. This was also the date of the Chinese New Year. Seeing as it’s been sufficient time for those of us who rang in the New Year on January 1st to give up our resolutions, let’s take a minute and look at what marketers expect this [...]
18Feb2010 | Sarah | 1 comment | Continued
Synonyms naturally play an integral role in any sophisticated language, for communication (synonym for language!) would become monotonous if there existed merely one specific and universal way to express an idea. Thus, it’s reasonable to conclude synonyms also have a vital function in the world of search, where there are literally countless ways to search [...]
12Feb2010 | Joe | 0 comments | Continued
Remember all the times you played hide and seek when you were a kid? Sometimes the rules changed to create variations of the game (also referred to as Hide and Go Seek) but the main objective was the same. Someone was designated as being “it”, the person who had to hide their eyes and count out loud. Everyone else then scurried to [...]
5Feb2010 | Jeff | 0 comments | Continued