Online Marketing
BP Bolsters Online Marketing Budget
BP’s digital marketing budget has grown some (ok, considerably) in recent weeks and search engine users should be wary.
The disastrous state of unnecessary affairs in the Gulf Coast has sunk BP in a bottomless PR nightmare, and the oil giant is exploring every means possible for cleaning up its sullied image.
BP CEO Tony Hayward has [...]
Just How Dynamic is the Social Web?
Just how fast is the social web growing this second? This hour? In addition to that growth; what is the activity like for these platforms? Are we contributing Weeky? Hourly? Is this the “year” of social media, or will next year surpass this one? I recently stumbled upon this interesting little widget created by Gary [...]
16Apr2010 | Sarah | 0 comments | Continued
Is Your Business Effectively Tweeting?
I’ll be honest my personal pursuits don’t include a large passion for sports. I don’t generally understand them or find value in multiple hours on the couch watching them. I think a large part of my dislike with these team oriented activities is I don’t understand them. How can I be a fan of something [...]
3Mar2010 | Sarah | 0 comments | Continued
“What Am I Getting For The Money I Spend With You Guys?”
One of the first phrases I remember being taught in business school was “return on investment”. Simple phrase, easy to understand, had to be to stick with me for the last few years right? Anyways, the phrase itself may seem elementary but things get tricky when trying to provide a sufficient answer and proving to [...]
26Feb2010 | Marc | 0 comments | Continued
Year of the Tiger…What Else?
February 14th was more than just the hallmark holiday of love this year. This was also the date of the Chinese New Year. Seeing as it’s been sufficient time for those of us who rang in the New Year on January 1st to give up our resolutions, let’s take a minute and look at what marketers expect this [...]
18Feb2010 | Sarah | 2 comments | Continued