SEO
The Greatest Online Guide to Content Optimization Ever
Jeff and I recently met with a client to discuss how their internal marketing writers could utilize SEO techniques when composing new content – whether it be company white pages, press releases, marketing collateral or web content. At Blue Traffic, we enjoy performing such consultations because we want our clients to practice sound SEO strategies [...]
17May2010 | Joe | 2 comments | Continued
The Rankings Race: Site Speed in Search
Google’s highly secretive rankings algorithm already seemingly has 1,000 indicators. Make it 1,001. The Magnates of Mountain View announced this past week that “site speed” will now be considered in search engine rankings, and my personal response echoes the cacophony of confused cries of patrons from all over SEO World – What exactly qualifies as [...]
12Apr2010 | Joe | 0 comments | Continued
Running out of time? Turn to Titles
Much like life in general, there is seemingly never enough time to accomplish everything you aspire to achieve in every search engine optimization project. When there is great disparity between the sheer size of a client’s website and the amount of contracted hours that you don’t know where to begin, focus on the areas that [...]
15Jan2010 | Joe | 1 comment | Continued
Realistic SEO Expectations
You invested in a dazzling company website that features all the interactive bells and whistles, but the only people who know about your great new site are you, your employees, and your web designer. In searching for ways to increase online traffic, you stumble upon this thing called search engine optimization, also known as SEO, but [...]
10Aug2009 | Jeff | Comments Off | Continued
How To Write Meta Descriptions For Google
The correlation between optimized Meta descriptions and search rankings is debatable, but what’s clear is that well-written and enticing descriptions are resourceful in luring traffic. Whereas you should compose page titles with both search engines and potential visitors in mind, Meta descriptions should ultimately be prepared to entice users and increase your click-thru rates, which [...]
14May2009 | Jeff | 0 comments | Continued