SEO
Realistic SEO Expectations
You invested in a dazzling company website that features all the interactive bells and whistles, but the only people who know about your great new site are you, your employees, and your web designer.
In searching for ways to increase online traffic, you stumble upon this thing called search engine optimization, also known as SEO, but cannot [...]
How To Write Meta Descriptions For Google
The correlation between optimized Meta descriptions and search rankings is debatable, but what’s clear is that well-written and enticing descriptions are resourceful in luring traffic. Whereas you should compose page titles with both search engines and potential visitors in mind, Meta descriptions should ultimately be prepared to entice users and increase your click-thru rates, which [...]
14May2009 | Jeff | 0 comments | Continued
Tips To Optimize Your Press Release
Marketing professionals continue to observe the exodus of advertising dollars marching from traditional venues to online marketing. What’s easily overlooked amidst the bedlam is that not all past promotional techniques have consequently become extinct; on the contrary, press releases are as essential to a company’s prosperity as 10 or 20 years ago. Putting newsworthy information [...]
29Apr2009 | Joe | 0 comments | Continued
The SEO Value of Twitter
So everyone is on Twitter these days (even Oprah!) happily Tweeting about the odds and ends of their lives, and for better or ill we shouldn’t expect the social networking phenomenon to dissipate anytime soon. And while everyone is entitled to their own individual opinions on whether Twitter offers any social benefits to them personally, it’s [...]
17Apr2009 | Joe | 0 comments | Continued
Video Optimization For Google Universal Search
The introduction of Google’s “Universal Search” model transformed the search engine experience, affording SEO professionals valuable insight into the future of the industry. The value of sheer on-page content is now diminished, as the integration of all sources of information and media into the same search results adds more static to the equation. But as [...]
30Mar2009 | Joe | 0 comments | Continued