SEO
Tips To Optimize Your Press Release
Marketing professionals continue to observe the exodus of advertising dollars marching from traditional venues to online marketing. What’s easily overlooked amidst the bedlam is that not all past promotional techniques have consequently become extinct; on the contrary, press releases are as essential to a company’s prosperity as 10 or 20 years ago. Putting newsworthy information [...]
29Apr2009 | Joe | 0 comments | Continued
The SEO Value of Twitter
So everyone is on Twitter these days (even Oprah!) happily Tweeting about the odds and ends of their lives, and for better or ill we shouldn’t expect the social networking phenomenon to dissipate anytime soon. And while everyone is entitled to their own individual opinions on whether Twitter offers any social benefits to them personally, it’s [...]
17Apr2009 | Joe | 0 comments | Continued
Video Optimization For Google Universal Search
The introduction of Google’s “Universal Search” model transformed the search engine experience, affording SEO professionals valuable insight into the future of the industry. The value of sheer on-page content is now diminished, as the integration of all sources of information and media into the same search results adds more static to the equation. But as [...]
30Mar2009 | Joe | 0 comments | Continued
Presentation On Search Engine Optimization
On Wednesday, February 4, we had the extraordinary privilege of giving an online marketing presentation to members of the Iowa American Marketing Association and the Des Moines Partnership (several combined local Chamber of Commerce groups). The two associations partnered to organize monthly luncheons at Des Moines Golf and Country Club, with featured speakers offering nuggets [...]
5Feb2009 | Jeff | 2 comments | Continued
Does SEO Really Increase Traffic From Search Engines?
If I learn SEO or hire a search engine optimization expert, will that really increase our website traffic? An essential element necessary to increase your website’s traffic flow is making it search engine friendly. The art of search engine optimization—or SEO—has become one of the most useful and popular tools available to webmasters trying to [...]
23Jan2009 | Joe | 1 comment | Continued