Given only 15 minutes to explain the value of SEO to a group of business owners, some tough decisions have to be made. Granted, 15 minutes seems like a lifetime compared to the elevator speech I often give.
Just last Friday I was at Wells Fargo bank and the teller asked me, “What does Blue Traffic do?” I responded, “We are an Internet marketing company that specializes in search engine optimization and pay-per-click advertising.” I got the familiar blank stare, so I quickly added, “…we help companies find new customers by moving their websites up in Google search results.” That seemed to do the trick as she smiled and said “Oh, I get it…sounds interesting.”
So, I got a call yesterday from Greg Thompson with ActionCoach business coaching. He leads an exclusive group of local business owners called MOXIE which stands for Members Only eXchange Ideas & Experience. This group meets once a month to discuss sensitive issues that business owners face and to share problem solving ideas. In addition, they occasionally bring in speakers on topics of interest. Greg asked if I’d like to talk about search engine optimization and I agreed to share some information with his group.
With a very limited amount of speaking time, all of my previously developed handouts and SEO presentations are too long and detailed. So, I decided to touch on just 5 main points and to create a blog post rather than a Powerpoint or Slideshare.
1. What is Search Engine Optimization and why is it important?
2. What simple on-site changes can you make to start getting more search engine traffic?
3. Why should Google Places be the first step for most local businesses?
4. How can you figure out what your customers are looking for online?
5. Why are incoming links important and where do you go to get them?
I’ve always enjoyed sharing this kind of information with Des Moines area business owners and I look forward to showing them how something as simple as a blog post can get them in front of potential customers. Merriam-Webster defines Moxie as energy, pep, courage, determination or know-how. No doubt businesses need Moxie when it comes to online marketing.