Search Marketer’s Wish List For 2010

As we put a wrap on another great year, let’s take a look at my personal Search Marketing Wish List For 2010.  These are just a few of the things I think need to happen for us to continue to thrive as an industry and for marketing executives to continue finding value in our efforts.

In 2010 I Want…Real-Time Search To Go Away - This is no good for searchers or search marketers because to put it simply…it’s confusing!  Not only are results cluttered and messy but in many instances the results lack any relevance to the search.  Also, what’s the point of having relevant content, unique meta data, quality link structures and spider-friendly sites when all it takes to get to the top of the SERPs is a 140-character phrase.  Let’s leave the real-time idea to Twitter!

In 2010 I Want…Small Search Engines To Shine - A world with multiple search engines competing for market share is a world that I want to live in.  Unfortunately, all signs point to an Internet that features two major search engines: Google and YaBing (or Binghoo or Number Two or Google’s ugly step-brother, whichever you prefer).  Multiple search engines receiving heavy traffic means more opportunities for small and medium sized companies to compete with the big boys.  If we continue on this pace Google will inevitably own the entire search market at some point and all of us SEO’s will be competing for rankings on one single search engine.  No thanks!

In 2010 I Want…SEO Spending Forecasts To Be Accurate - Everyone continues to say that dollars spent on interactive marketing and SEO/PPC/social media in particular will continue to increase in 2010 and for the next few years.  Many companies, especially in smaller markets, did not spend a single dime on online marketing in 2009 so there are plenty of opportunities for our industry to continue growing.  The key will be to stay a step ahead of the competition and as always, provide value to the client!

Let’s keep our fingers crossed for another booming year of interactive marketing! 

From all of us here at Blue Traffic, may you have a happy, safe and profitable 2010.

Happy New Year!