Video Optimization For Google Universal Search
The introduction of Google’s “Universal Search” model transformed the search engine experience, affording SEO professionals valuable insight into the future of the industry. The value of sheer on-page content is now diminished, as the integration of all sources of information and media into the same search results adds more static to the equation. But as is the case with other new Google features, search engine optimization professionals should embrace the advantages the universal search model offers – not feel threatened by them.
With multiple information sources – videos, images, news, maps, books, and web sites – now fighting for ranking supremacy, site owners and webmasters should consider additional SEO techniques for your site.
With the popularity of YouTube growing exponentially each day, implementing optimized video content can be highly beneficial. By posting your company video, advertisement, or commercial on YouTube, you open up the opportunity of getting page views through both Google’s and YouTube’s search engines. However, ranking well on YouTube requires a slightly different approach.
Before uploading your video, make sure your web site is well advertised in the footage. Our suggestion is showing your home URL at the beginning and end of the video, but you might also consider displaying it at the bottom of the screen throughout the entire clip. Target the same keywords and phrases when writing the titles and descriptions of your video, as they garner similar value as your web site receives from search engines. Once your video is uploaded and the content is optimized, it’s up to the viewers to decide where it will rank within YouTube’s search engine. The more views and 5-star rankings the video garners, the better it will rank.
Should your video become popular enough, the Google universal search model will display it in the search engine results pages. For example, if your video explains how to get free website traffic, it just might appear on Google when somebody searches phrases like “increase free web traffic”. If viewers watch the clip and like what they see, you are rewarded when they visit your web site. You won’t receive any quality links, but driving traffic to your web site is the main goal anyway. And the new universal search model can help you achieve just that.
